Why Using Independent Music Can Improve Your Media Production: Insights from Tribe of Noise
Tribe of Noise is a leading independent music licensing platform that connects media producers with a diverse range of independent artists. Research shows that independent music can have a more positive effect on consumers than mainstream music, making it a great choice for brands looking to stand out. Brands like Coca-Cola and Apple, video on demand series Stranger Things and digital agencies Huge or R/GA have successfully used independent music to enhance their media production. Find unique and high-quality music that aligns with your message and values with Tribe of Noise.
Music plays an important role in our lives, and it can have a significant impact on our emotions, attitudes, and behaviors. As a result, music has become an essential component of advertising, film, and other forms of media. While major record labels have traditionally dominated the music industry, there is a growing trend towards using independent music in media production. In this post, we will discuss the benefits of using independent music and highlight one of the leading independent music licensing platforms, Tribe of Noise.
Using independent music in media production can provide many benefits, including:
Cost-effectiveness: Independent music licensing is generally less expensive than using music from major record labels, which can be especially beneficial for smaller projects or businesses with limited budgets.
Uniqueness: Independent music can help your project stand out and create a distinctive brand identity. It can also help your project align with up-and-coming talent, which can give you a sense of being on the cutting edge of music culture.
Flexibility: Independent music licensing can provide more flexibility in terms of customization and creative direction. You can work directly with the artist to tailor the music to your specific needs, rather than being restricted by the limitations of pre-existing major label tracks.
Authenticity: Using independent music can create a sense of authenticity and credibility for your project. Consumers may view the use of independent music as a more genuine and honest choice, rather than a calculated attempt to appeal to popular taste.
There is also research to support the idea that using independent music in media production can have a positive effect on consumer attitudes and brand perceptions. For example, a study published in the Journal of Advertising Research found that using independent music in a commercial led to more positive attitudes towards the brand compared to using well-known commercial music or no music at all.
One platform that provides access to a vast selection of high-quality independent music is Tribe of Noise. Founded in 2008, Tribe of Noise is a leading independent music licensing platform that connects businesses and media producers with independent musicians from around the world. The platform offers a wide range of music genres and styles, and allows users to browse by mood, tempo, and other criteria.
Tribe of Noise also offers a simple, user-friendly licensing process that makes it easy for businesses and media producers to find the perfect music for their projects. The platform provides a variety of licensing options, all royalty-free, including custom licenses for more complex projects.
Tribe of Noise can help brands create a distinct, emotional connection with viewers, and convey authenticity and individuality.
In conclusion, using independent music in media production can provide many benefits, including cost-effectiveness, uniqueness, flexibility, and authenticity. Tribe of Noise is a leading independent music licensing platform that provides access to a vast selection of high-quality independent music and offers a simple, user-friendly licensing process. If you're looking to enhance your project with music that stands out and makes an impact, consider exploring the world of independent music and Tribe of Noise.